Lotte’s mission is the foundation as well as the starting point of our management activity. It serves a significant role in granting a sense of pride and cohesion while motivating group members. The details are explained as follows: The mission reflects uniqueness that is different from other groups by emphasizing the value called ‘affluence,’ which has been consistently provided to our customers since the establishment of Lotte. The mission provides the motivating factor in providing consistent efforts devoted to gaining love and trust from our customers and contributed for the fulfillment in the life of mankind. The mission expresses the endeavor toward business expansion in new areas through comprehensive products and service for mankind. Lotte opens a Lotte Startup Support Center like a playground for students and startups to connect and get advisory opinions.
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