- Dùng chính thương hiệu để quảng cáo
- Để làm Brand tốt hãy dùng chính thương thiệu của mình để làm chất liệu cho bài quảng cáo. Ví dụ điển hình là: Quán cafe Coffee House đã làm branding rất tốt. Họ đã dùng chính hạt cafe Arabica để nói về những tương lại đẹp về hạt cafe Việt Nam.
Một ví dụ rõ nét có thể đưa ra là The Coffee House. The Coffee House làm branding rất tốt, và dùng chất liệu đó để PR cho mình. Dẫn dụ một nội dung có thể khai thác, viết về hạt cafe Arabica, những tương lai đẹp về hạt cafe Việt Nam. Vậy nên, khi nhắc đến The Coffee House người ta sẽ nhớ đến cafe nguyên chất, không gian lịch sự thoải mái….
Trước khi viết bài PR, đầu tiên và quan trọng nhất là thưởng thức cafe, để có thể cảm nhận và viết bài tốt nhất. Ngoài đồ uống, hãy nhấn mạnh tới phòng cách quán, cách phục vụ của nhân viên. Đôi khi, những nụ cười của các cô nhân viên xinh đẹp cũng là một đề tài chính để bạn viết bài PR. Bạn có thể tham khảo tittle đang được sử dụng nhiều và được đánh giá là hiệu quả cao sau: “Tổng hợp những quán cafe đẹp nhất Hà Nội 2019”, “Dàn nhân viên đẹp, chất chơi sau giờ làm của quán X”…
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^ Yes, we asked thousands of founders these questions. And we are asking more every day.
A warning...
You might get too inspired when you actually see the answers behind thousands of successful, ordinary entrepreneurs.
You'll realize there is no “magic formula”, that building a successful business is actually quite straightforward.
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Right now, we have 4,354 case studies you can read, and we add new case studies every single morning.
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Our goal is to show you that building the business of your dreams is not only possible, but it’s quite straightforward once you see how others have done it.
We have seen countless Starter Story readers join us, get inspired, and change their lives through the businesses they’ve built.
After interviewing 4,354 founders, here’s my biggest takeaway:
Building a business is simple, but it’s not easy.
There are many bumps in the road that require many decisions,
But, founders do not fail because they make the wrong decisions, they fail because they don’t make a decision at all.
At Starter Story, our goal is to help you make these decisions by giving you the information and answers you need - from 4,354 successful founders that already went through it firsthand.
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